MAZDA NEWSROOM｜Mazda Launches Upgraded Mazda Demio and Premacy That Qualify for the New Eco-Car Tax Reduction Program in Japan

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April 3, 2012

Products and Technology

Mazda Launches Upgraded Mazda Demio and Premacy That Qualify for the New Eco-Car Tax Reduction Program in Japan
- SKYACTIV engine powered Demio gets full tax reduction -

HIROSHIMA, Japan—Mazda Motor Corporation launched the upgraded Mazda Demio compact car and Mazda Premracy minivan. Both models go on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.

The Mazda Demio was reviewed for its features and model grade system, and the 13-SKYACTIV model grade, which has been popular for its outstanding fuel economy, will get full reduction of both the vehicle acquisition and vehicle weight taxes under Japan's new eco-car tax reduction program^*1 effective in May.

The upgraded Mazda Premacy model grades come with enhanced features including safety features, and some model grades qualify for the new eco-car tax reduction program^*1.


Mazda Demio 13-SKYACTIV	Mazda Premacy 20S

Features for the Demio were reviewed, and the 60:40 split rear seat, a three-point seat belt for the second-row center seat and a seat lifter for the driver's seat are fitted to the 13-SKYACTIV model grade as standard equipment. Also, the aluminum wheels are now available as optional equipment. In addition, the special edition Mazda Demio 13C-V Smart Edition, which was released on March 1, 2012, is included in the Demio's lineup as a new model grade.

Any model grade in the Premacy lineup that is equipped with Mazda's unique idling stop system, i-stop, features the side and curtain airbags as standard equipment. The upgrades to the Premacy also include leather-wrapped steering wheel and shift knob for the 20E model grade as standard equipment.

Main features of the upgraded Mazda Demio

13-SKYACTIV

Steel wheels as standard equipment
The 60:40 split rear seat, a three-point seat belt for the second-row center seat and a seat lifter for the driver's seat as standard equipment
Full tax reduction^*2 under the eco-car tax reduction program based on the tax system revision for the fiscal year ending March 2013

13C (FWD version with 5-speed manual transmission)

The 60:40 split rear seat and a three-point seatbelt for the second-row center seat are added as standard equipment.
Door mirrors and door handles painted in the same color as the exterior body color

13C-V Smart Edition

The existing 13C-V model grade is eliminated.
The 13C-V Smart Edition special edition is added to the Premacy lineup as a new model grade.

Manufacturer's suggested retail prices of the upgraded Mazda Demio

Model grade	Drive	Engine	Transmission	Price including tax (yen)	Tax reduction^*
13C	FWD	1300 DOHC	5-speed MT	1,149,000	-
13C-V Smart Edition		1300 DOHC	CVT	1,199,000	-
13-SKYACTIV		SKYACTIV-G 1.3	CVT	1,350,000	Full reduction
15C		1500 DOHC	5-speed MT	1,335,000	-
15C			CVT	1,335,000
SPORT			5-speed MT	1,621,750
SPORT			CVT 7-speed manual mode	1,621,750
13C	e-4WD	1300 DOHC	4-speed EC-AT	1,372,250	-

- A separate recycling fee of 10,690 yen is incurred in addition to the manufacturer's suggested retail prices listed above for the models without the side and curtain airbags, and for models with the side and curtain airbags, the recycling fee of 11,260 yen is necessary.
- If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).
* Japan's eco-car tax reduction program based on the taxasion system revision for the fiscal year ending March 2013. The rate is as of May 1, 2012.

Main features of the upgraded Mazda Premacy

Any model grade that is equipped with Mazda's unique idling stop i-stop system comes with side and curtain air bags as standard equipment.

20S (FWD)

Side and curtain air bags as standard equipment

Special Edition 20S Prestige Style II

The previous special edition 20S Prestige Style sales continue as a new model grade, the 20S Prestige Style II with the side and curtain airbags as standard equipment.

20E (FWD)

Leather-wrapped steering wheel and shift knob as standard equipment
Side and curtain airbags as standard equipment

New model grade '20CS Aero'

Special edition 20CS Aero Style is now included to the Premacy's lineup as the 20CS Aero

Manufacturer's suggested retail price of the upgraded Mazda Premacy

Model grade	Drive	Engine	Transmission	Power sliding door	Price including tax (yen)	Tax reduction level^*
20CS	FWD	2000 DOHC DISI	5-speed EC-AT (Activematic)	-	1,799,000	-
				One side	1,862,000	-
				Both sides	1,925,000	-
20CS Aero				-	1,940,000	-
				One side	2,003,000	-
				Both sides	2,066,000	-
20E		2000 DOHC DISI (i-stop)		-	1,960,000	-
				One side	2,023,000	50%
				Both sides	2,086,000	50%
20S				-	2,130,000	-
				One side	2,224,500	50%
				Both sides	2,287,500	50%
20E	4WD	2000 DOHC	4EC-AT	-	2,120,000	-
				One side	2,225,000	-
				Both sides	2,288,000	-
20S				-	2,314,000	-
				One side	2,419,000	-
				Both sides	2,482,000	-

Special Edition 20S Prestige Style II	FWD	2000 DOHC DISI (i-stop)	5-speed EC-AT (Activematic)	-	2,230,000	-
Special Edition 20S Prestige Style II	FWD	2000 DOHC DISI (i-stop)	5-speed EC-AT (Activematic)	Both sides	2,387,500	50%

- A separate recycling fee of 13,940 yen is incurred in addition to the manufacturer's suggested retail prices listed above, and for models with the side and curtain airbags, the recycling fee of 14,510 yen is necessary.
* Japan's eco-car tax reduction program based on the taxasion system revision for the fiscal year ending March 2013. The rate is as of May 1, 2012.

*1: Japan's eco-car tax reduction program based on the taxasion system revision for the fiscal year ending March 2013
*2: Vehicle acquisition tax exemption effective on April 1, 2012 and vehicle weight tax exemption effective on May 1, 2012

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